Intro to Corporate Giving

Explore the world of corporate support and tools and resources on corporate giving.

Despite a lackluster economy, corporate giving was up by 10% in 2010. How do you get your piece of the pie? Following the class, hear special guest Mitch Wasserman from Wasserman Consulting Group discuss how to maximize your potential to secure corporate gifts.

Seeking to target companies that might fund your organization?
Finding it hard to get information?
Need to get beyond the Yellow Pages?
Join us for an introduction to the world of corporate support for nonprofits and funding research tools to help you identify corporate prospects. We'll answer such questions as:

• What are the motivations behind corporate giving?
• What is the difference between a direct corporate giving program and a company-sponsored foundation and how does it affect my approach to research?
• What are the different pathways to partnership with a company?
• How can I match my organization's needs with the interests of a corporation?
• How can I use the Foundation Center's resources to locate corporate funders?

We will include a case study illustrating a corporate-nonprofit partnership.

About the Presenter: Mitchell Wasserman, president of The Wasserman Consulting Group, Inc., brings 25 years of experience in business development, strategic planning, marketing, communications, public relations, sales and fundraising to his clients. Wasserman served as the chief fundraising executive and marketing officer for Big Brothers Big Sisters of Greater Cleveland, Cleveland Scholarship Programs, Inc., and Jewish Family Service Association of Cleveland. Wasserman received his master’s in business administration with a concentration in health systems management from Case Western Reserve University’s Weatherhead School of Management.